Chatgpt Blogging

Published on: September 13, 2024

Anybody else get a bit tired of all these ChatGPT generated LinkedIn posts? Yeah me too. 🛑

I do get it, there's some ease in just tossing some keywords towards a bot and a pretty emoji filled post comes out -- even LinkedIn themselves are promoting this type of behaviour with the inbuild AI features. But it's not great to read. Wouldn't it be nicer to read posts written by actual humans? It's still possible to get a bit of help by modern technology, but keep the core to yourself.

💯 That's why for myself I made a small balanced scorecard prompt, which just reminds me what I'm actually trying to do with these LinkedIn posts. But, very important, it doesn't actually write anything for me. It will give some proposals, but in the end very word is written by myself (usually in notepad.exe, because nothing beats that for simplicity).

I went through a ton of "How to write engaging content for LinkedIn" etc etc etc type of posts, so you don't have to. Based on those articles, and my own good sense of sensibility I made a balanced scorecard prompt, which is easy to use, and gives you useful feedback. Check it out:

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Hi, I'm trying to write engaging LinkedIn content which will get a lot of views, and preferably some engagement (i.e. likes or comments) as well. 

This is my LinkedIn profile text:
""
➡️ *Insert your description here* ⬅️
""

With this as my latest work and educational experience:
""
➡️ *Insert your last work experience as line items* ⬅️

""

Take this as input for a scorecard for the content:
""
1) Engaging Title - e.g. statistics; inspirational/motivational quote; thought provoking; how-to ...; humor; intriguing statement; attentation grabber.
2) Relation to self
3) Tangible tips / takeaway for reader / intellectual property
4) End with call to action / instruction / question
5) Have some flair with emojis
6) Avoid long blocks of text
7) Tag people as part of the story (not too many, and only if relevant)
Optional) Evaluate against a (i) hook (ii) re-hook (iii) Body (iv) End-of-body with personal/engaging/persuasive (v) Call to action) framework with content spread 10%-10%-60%-10%-10%.
""

In the next statement I will give the content of the text. Assume that there is a relevant visual attached to the post as well. Fill in the scorecard, if there is a high variance change you might propose for that portion of the scorecard please give it.

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PS this post scored a 7/10, but I'm confident I know better than the bot still ;-) Let me know if it works for you, and how you keep yourself in the posts without turning yourself into a chatbot interface.